Video by Jerry Delamarre, Flatcap Goatee Productions
The Core:

For Junior SR. we played an integral part in translating vision and dream into an attractive retail brandstore. Starting from scratch, we dug deep into the founder & owner’s motivation to embark on this journey. Vehbi Elmas’s passion is to run his own family business and work with honest garments from around the world, an advocate of sustainable quality and excellent service.

The Practice:
  • Designing the store lay-out;
  • Typography for similar look and feel online & offline;
  • The online content creation;
  • Ongoing retail & branding consulting.
The Result:

Junior SR. has quickly established itself as the go-to shop for elegant boys and sophisticated men who care for quality, style and personal advice. Lauded by many as a smart and innovative retail concept, Junior SR. should absolutely be a must-visit priority when you travel to The Hague in The Netherlands.

From scratch to store…




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